UCSF Rosenman Institute

Michael is the Co-Founder and Executive Vice President, and leads ADVI’s device and diagnostics business lines, focusing specifically on coding, payment, and coverage strategies for physicians, hospitals, and other health care professionals. Michael is a reimbursement and coding specialist with over 26 years of experience in the healthcare industry. With an extensive understanding of how the reimbursement system works, Michael tackles the most complex healthcare reimbursement issues, and in the process, advances progress on resolving the long-standing issue of access to affordable, high-quality healthcare. Michael spent 14 years at the AMA; his most recent position was Director of Current Procedural Terminology (CPT). He was a central participant in AMA advocacy efforts involving public and private coverage, coding and reimbursement issues; including provider class action litigation, CMS physician payment negotiations, and local coverage determinations. Previously, he was a Senior Social Scientist in Physician Payment Systems where he was primary staff to the AMA/Specialty Society RVS Update Committee (RUC). He has a BA from Penn State University and an MA from Boston University, both in Political Science.